Whether you’re responsible for making email marketing work in your company or for delivering an overall return to the bottom line from your marketing efforts, Mastering Email Marketing will help you optimize your marketing communications strategy to achieve your goals. This intensive, half-day course features hands-on tasks and real-world scenarios, so bring your campaigns, open your minds and get ready for no-nonsense, interactive training on key areas of emarketing: list growth, deliverability, design, copy, video, social sharing, landing pages and more. It’s presented by two leading email marketing experts who believe in the importance of focusing your emails on the customer, rather than trying to force a campaign on someone for the sake of ‘sending something out’. It will be intense. It will be creative and fun. It’s a must attend!
Click to Reserve
Julian Aston christopher barnes
35 years of proven
real world marketing experience developing campaigns for middle market to Fortune 500 companies – the last five focused primarily
in the email marketing space. More		 30 years of marketing and sales experience, the last 10 in the field of email marketing. Guest speaker at USC Business School, UCLA Andersen School, and LMU. Past President of the DMA –SC. More
  • How to grow a high quality house email list
  • Developing effective email creative
  • Incorporating video in your email cost-effectively
  • Writing subject lines and copy to maximize response
  • Improving your email testing
  • Increasing email conversion rates
  • Maximizing deliverability
  • Optimizing open and click-through rates
  • When and why you should incorporate Landing Pages
    & Micro Sites
  • Creating drip (triggered) email campaigns – why to
    use them and when
  • Utilizing measurement and reporting data to follow up
    effectively and improve results
  • Including social media in your email program
  • Designing email for mobile devices
  • Utilizing segmentation to increase relevancy
  • Choosing an ESP (send solution) – and why
  • Building and managing your databases – simple
    solutions to add subscribers
  • Successfully finding and using rented and “acquired” lists
  • Acquire the marketing skills, tools and
    techniques to understand how to grow your
    company through the utilization of best
    practice email marketing tactics
  • Understand the components that make up
    compelling, relevant emails that recipients
    open and act upon
  • Discover creative ways to use email
    marketing practices to compete successfully
    in today’s business environment
  • Really understand the importance of focusing
    your emails on the customer, rather than
    trying to force a campaign on someone for
    the sake of ‘sending something out.’
  • Business Owners
  • Marketing Leaders
  • Email Marketing Specialists
  • Online Marketing Specialists

$495.00 per person including meals and parking costs where applicable.

Early Bird Savings! Book by November 1 and pay only $445.00. That’s a $50 discount! Use Promotion Code: 50off.

 

A key take-away, strictly available to attendees of this seminar is the Emarketing Bootcamp PDF Workbook entitled “Mastering Email Marketing to Create ROI.” While it may be yours free, its future, on-the-job value will be immeasurable:

  • Practical email marketing information based on the
    content of this Course
  • Selected case studies with examples to inspire and
    inform you
  • Email marketing Best Practices Guide
  • Email marketing Audit Checklist


The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

As a DMA Marketing Communities member you will be welcome to attend monthly meetings and conferences throughout Southern California – not just to learn, but also to take part in peer-to-peer networking.

Each attendee will receive a special Certificate of Attendance from the DMA Marketing Communities and Emarketing Bootcamp to confirm their attendance.


Following the course, the instructors will be providing each attendee with a complimentary, private consultation session to evaluate your methods and provide expert recommendations for your company’s future campaigns. It’s your opportunity to have an email pro on your team to answer your questions and give you their invaluable take.

Southern California locations for Emarketing Bootcamp:

Los Angeles – Downtown
Manufacturers Bank Corporate Headquarters
4th Floor Training Room
515 So. Figueroa Street,
Los Angeles, CA 90071
Wednesday, November 17th, 2010 – 8am – 1pm
Map

Los Angeles - South Bay
Spectrum Athletic Club
2250 Park Place
El Segundo, CA 90245
Tuesday, November 23rd, 2010 – 8am – 1pm
Map

Ventura County - Westlake Village
Offices of National Positions USA
5012 Chesbro Road
Suite 200
Agoura Hills, CA 91301
Tuesday, November 30th, 2010 – 8am – 1pm
Map

The class size is limited so you will get maximum benefit from:

  • Hands-on personalized attention from the instructors
  • The opportunity to interact and network with other
    course participants
  • Answers to your specific questions relating to email
    marketing – bring your campaigns

 

Due to limited space availability at each location, we highly recommend you act now to reserve your space requirements for this valuable learning experience. If you book by November 1, 2010 you will also receive our Early Bird Savings Offer: a $50 per person discount! That means you pay only $445.00 per person if you act before the deadline. THE PROMOTION CODE IS 50off.

 

1. You’re in the Army Now - Let’s Get Fit
a. Introductions
b. Course Agenda
c. Why Email
d. 30 Email Best Practices
e. Amazing Email Statistics
2. Basic Training
a. Understanding Data
• Opt in Opt out Practices
• Suspects/ Prospects/ Customers/ Winbacks/ Internal
• GIGO
b. Building Your List
• How to grow your list
• Understanding the CAN-SPAM Act
• Website and Landing Page best practices
c. The Plan
• Employing Email as a tactic
• Types of Campaigns – Understanding Lifecycle Marketing
- Newsletter
- Cart Abandonment
- Video in email
- Email Acquisition via Text
- Transactional emails
- Triggered email (responders)
- Social Marketing
• Types of Communication
- Monthly
- Weekly
- Daily
- Promotional
- Transactional
• Frequency best practices
• Success measurements
3. Email Design and Content
a. Types of email
b. How long/how short?
c. Where to place design elements and why
d. Ensuring it works across all email clients
e. Preview pane and image blocking
f. Ensuring it works on mobile devices
g. Incorporating elements like video into your design
4. Deployment and Delivery
a. Picking the right deployment vehicle
b. Important Considerations
c. A/B Split Testing
• From name/email address
• Subject line
• SPF records
• Day and time of deployment
• 1-time send? Multiple sends? How often?
• Segmentation
• Need for landing pages/micro sites
• Need for email responders?
• Tracking devices (google analytics)
5. Testing Your Program
a. Your Sender Reputation
b. Segmentation
6. Measurement and Testing
a. Clicks and opens
b. Subject line Testing

7. Email Campaign Project – Business Groups will develop the ultimate email campaign

8. Wrap
a. Prize winners awarded for best business group presentation
b. Bootcamp Certificates of Attendance
c. Thank you

© 2010. Emarketing Bootcamp. All rights reserved.